You may be missing out on one of the best ways to grow your business if you are not investing time and employing key tactics on your Facebook Business page. Facebook can be instrumental in helping you shape and meet your business goals. Behind every great social-media campaign is a great strategy. Below are some…
A Facebook business page is an excellent way to build your brand and connect with potential customers. Building a large fan base and generating more “Likes” and shares can be a challenging task if you are part of a smaller company, but it is not as challenging as one may expect. With a little effort,…
Marketers know that if they want to stay relevant they must not only be active on platforms like Facebook, Twitter, and LinkedIn, but also on newer sites like Pinterest and Instagram. Today, approximately 97% of marketers use some form of social-media as a way to stay connected and reach future clients. The only problem is that…
4 keys to social-media success So you have a Facebook page, and maybe a Twitter account. Great, that was easy! But … now what? If you’re having a hard time getting off the ground with your social-media campaigning, then these four tips are for you. Even for us social-media experts, it’s sometimes good to go…
Blogging has been an effective way to market your brand or business for quite some time, especially for those professionals who take the time to develop an impressive, informative blog. Finding topics on which to write can prove to be time-consuming or troublesome if you are just starting out. Businesses should strive to create content…
Social-media is a vast and constantly evolving world, one that cannot be tackled by using just one universal tactic. A strategy that may work for LinkedIn may not necessarily apply to Facebook or Twitter. One must discover what works best for each social-media platform. Facebook is one of the largest and most popular sites for…
There are approximately 255 million internet users in the U.S., and of those users, nearly 80% of them can be reached via social-media. It is imperative that your company monitor these sites to ensure you are using the correct approach to reach every prospective client or referral partner. Monitoring will also provide you with valuable…
Building a loyal base of email subscribers requires ongoing effort. Yes, many take the easy way and purchase a list, but in the long run this can hurt your reputation, and ultimately the growth of your business. There are a few ways you can legitimately target the people who are interested in the information you…
Social advertising on Facebook has grown immensely with the launch of Ad Analytics. Each post is now equipped with the option to “boost” your content. Facebook’s boosted posts are page posts that can gain additional attention by paying for a larger audience reach. The feature allows you to choose how much money you want to…
Sharing photos to accompany your written content can be of tremendous benefit to your social-media campaign if done correctly. Images grab the attention of your audience initially, so marketers should take time to consider multiple pictures in order to choose the best pairing for your content. It is customary to dedicate ample time developing intriguing…