Marketers know that if they want to stay relevant they must not only be active on platforms like Facebook, Twitter, and LinkedIn, but also on newer sites like Pinterest and Instagram. Today, approximately 97% of marketers use some form of social-media as a way to stay connected and reach future clients. The only problem is that social-media is still a relatively new way of marketing. Many marketers have not yet learned how to create or share relevant, personalized and interesting information. Below are five tips to consider that will help you grab audience attention.
Actions Speak Louder Than Words — Your followers are much more likely to engage with visuals than with text. Posts that include an accompanying image receive 200% more engagement than posts containing only text. Online marketers utilizing visuals tend to thrive, with visual-based sites like Pinterest and Instagram flourishing.
Give Your Audience Attention — Avoid writing only about yourself or your company. Make it a point to stop talking and start listening. Put the spotlight on your followers to make them feel respected, and their opinions appreciated. Ask open-ended questions to encourage feedback and continued engagement.
Think Before You Post — It is neither positive nor professional to criticize others to gain attention or better position yourself. Before posting, ask yourself, “Could this offend someone?” If the answer isn’t a definite “No,” rephrase or refrain from posting. Pay considerable attention before posting to avoid offending your followers and competitors. It’s better to err on the side of sensitivity in order to sustain relationships.
Be Real — Focus on creating posts that are unique and serve to remind people there is, in fact, a real person behind the screen. People want to connect with you, not necessarily a company. Keep it personable and authentic, and you will stand out from your competitors.
Have Fun — If you are constantly worrying about your marketing techniques it will show. Your posts will become stiff and come across as too scripted. Have fun with your posts while also keeping them professional. You are more likely to increase engagement with your followers when they can interact with you and see your brand’s personality.
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