A Facebook business page is an excellent way to build your brand and connect with potential customers. Building a large fan base and generating more “Likes” and shares can be a challenging task if you are part of a smaller company, but it is not as challenging as one may expect. With a little effort, there are a multitude of effective ways to increase your Facebook business page’s audience and level of engagement.

Here are a few tips to help you get more Facebook Likes:

Share Quality Content — Create and share interesting and valuable information. Cater to your audience and include information that is relevant to your industry and subscribers. Include eye-catching visuals to help draw in your audience — Facebook posts with photos get 53% more likes than the average post and 120% more engagement. Compelling content will hold readers’ attention, and include calls-to-action to increase clicks-through to your company’s website.

Be Proactive — Stay engaged on your business page throughout the day. Ask questions and respond to any comments made by your audience in a timely manner — 55% of consumers expect a response within 4 hours when engaging with a business on Facebook or Twitter. Share interesting posts or tips that pertain to your business, and that your network will glean wisdom from. Make sure people know you are there and readily available to them.

Make It Relevant — Customers and prospective customers will gravitate toward your site if they know they will find quality content. Strive to make your site intriguing and attractive. Upload photos and videos to aid in entertainment. You can also include a poll or run a contest to help increase “Likes” and grow your brand (If you don’t know how, here’s a quick Slideshare on how to run a Facebook contest). Include a call-to-action stating “Like this page to win….” to directly increase your number of subscribers. But before running any contests or establishing calls to action, make sure to check out Facebook’s Promotion Guidelines. In addition to spelling out what you can and can’t do, they give lots of best practices to make your promotion a success.

Market Your Online Site Offline — Add a QR code to your business cards or flyers (You can learn more about QR codes, and generate your own for free here. Integrating your offline customer base into your online customer base can double your business’s success, as well as help future customers find out more about your company, what you have to offer them, and how you can grow their business.

 

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