A good video campaign can be a great way to boost popularity with your brand. Releasing videos that are entertaining and engaging is an excellent way to accomplish a strong campaign. A mediocre video will often get passed over, and in turn have no effect. Video ads are one of today’s most important forms of…
LinkedIn received 94 million total U.S. visits in December 2012, which is an increase in traffic of 40% from the year prior. This demonstrates that LinkedIn is continually growing, and being used and sought after by professionals everywhere. LinkedIn can be a great way to boost your professional appearance and generate leads. Below are some…
Search Engine Optimization (SEO) requires a lot of time and effort to reach its full potential. Designing your website to be more searchable and noticeable is the ultimate goal. When someone searches for key words, or a specific business on any search engine, you want to be at the top of that search; you also…
A large variety of social-media networks have launched and are now considered an essential key to successful online marketing. If you are just starting out, or struggling while the economy makes a recovery, you may be short of the extra funds needed to pay a full time social-media manager. Below are a few tips on…
These days it seems that, be it personal or professional, everybody has a Facebook account. Facebook grew quickly and still continues to thrive, and one of the best things about Facebook is that it is very business oriented and can be very beneficial to your company. That being said, just creating a Facebook page is…
LinkedIn has become more and more prominent in today’s media savvy world. LinkedIn is a professional social network that essentially acts as a more in-depth professional resume, with many different options to create a great profile. Perhaps the best perk of having a LinkedIn profile is that it simultaneously enables people to view your professional…
At the time of this writing, Twitter is the second most popular social-media site in the world, so its reach and influence cannot be overstated. That said, using Twitter successfully isn’t as easy as just making the occasional post about what’s going on with your company. Understanding the intricacies of how people communicate and connect…
While there is not an allotted amount of time that you should spend maintaining your social-media sites, simply having a presence may not be enough. Knowledge, involvement, and visibility are king in the world of social-media marketing. Below are some tips to build social media presence. 1.) Know your Clients – Take the time to…
Blogs have become a major tool for marketing strategies, and are used by many businesses to drive traffic to their other networks, create authority and, most importantly, create business. If used correctly, blogs can help companies generate more revenue. Below are three very simple blog marketing tips you can use to optimize your online presence…
LinkedIn is gaining momentum on Facebook and Twitter rapidly. 65% of businesses state that they use LinkedIn to acquire more sales and attract future customers to their company. Having reached over 200 million active users as of January 2013, the site offers a large selection of new and old features that can be used to…