These days it seems that, be it personal or professional, everybody has a Facebook account. Facebook grew quickly and still continues to thrive, and one of the best things about Facebook is that it is very business oriented and can be very beneficial to your company. That being said, just creating a Facebook page is not enough; it is necessary to actively promote your page while using some key tools that are proven to work. This will spark interest in your business. Many companies make simple mistakes on Facebook, and these mistakes can cost them valuable customers, often without the company even realizing. Below are some tips to help you successfully promote your Facebook page.
1.) Post quality and quantity- Never just post randomly on your Facebook page. Each and every post should be well thought out to gain the reader’s attention. A good post is one that will likely get shared by another person, giving your post more views and boosting your overall popularity. Always be a credible source and stick to your brand; consistency is key when posting frequently. Also be sure to always check for grammatical errors, which will help you maintain a professional appearance.
2.) Broadcast your Facebook page- You should be promoting your Facebook page on your website with a link that is both visible and even enticing. If you have a physical location, you should post the link to your Facebook page in key visible areas, and you may even want to consider handing out cards or brochures with the web address printed on them. The basic rule is, whenever advertising would benefit from having your business web address (such as brochures, flyers, commercials, etc.), you should include the Facebook address as well.
3.) Remain active and consistent- Letting your Facebook page sit idly will ensure that it is quickly ignored and forgotten. Strive to have the best and most active Facebook around to keep your audience engaged. After all, literally millions of people can be reached through this wonderful social-media site.
4.) Don’t be a pest- You cannot force your fans to stay with you. Spamming posts, tagging fans in photos, and posting offers on their walls are all ways that appear desperate to the modern Facebook user. You risk losing trust and being ignored. Instead, be enticing as a business and get fans to come to you. Of course you should always respond to a fan’s communication, just keep in mind what is good business etiquette and what is not when dealing with fans and potential or existing customers.
If you’re using Facebook and we’re not yet connected, you can find us here: Facebook.com/TheIbisNetwork