How To Promote Your Blog On Twitter

by The Ibis Network

At the time of this writing, Twitter is the second most popular social-media site in the world, so its reach and influence cannot be overstated. That said, using Twitter successfully isn’t as easy as just making the occasional post about what’s going on with your company. Understanding the intricacies of how people communicate and connect via Twitter will give you a distinct advantage. Below are some tips on how to promote your blog on Twitter.

1.) Fill out your profile – A common enough step, many people skip this because they are excited to get started or simply don’t realize how important it can be. A fully completed profile helps to give you a professional appearance. A relevant and engaging profile picture gives clients a visual key to remember your Twitter account. Your profile is also where you should put your URL, encouraging your followers to check out your website.

2.) Leave room for retweets – While Twitter has a limit of 140 characters, it’s not always advisable to use every single one. When your followers “retweet” you (the act of re-posting someone’s tweet on your own account), the retweet may include that follower’s Twitter handle, and even extra text they have added, like a comment on your tweet. Using all 140 characters leaves them no room to do this, and may stop them from retweeting completely. Consider making your posts 125 characters or less to your give followers the opportunity to retweet your post.

3.) Post multiple times a day – There are a million Twitter accounts out there that only post one or two times a day. This is a surefire way to get ignored. Tweeting quality posts 2-5 times a day will keep you fresh in the minds of your followers, and give them that many more chances to retweet and interact.

4.) Keep separate accounts – Your business profile and personal profile should always be kept separate. Your business followers may not want to view the things on your personal account, and vice versa. Keeping these accounts separate will help keep your business message clear from your personal life.

5.) Don’t Spam – While posting frequently is very important, overdoing it can be a social death sentence. People who post meaningless tweets every hour of the day are sure to lose followers who become annoyed with the constant and useless updates. Make each post count and make it a quality tweet that your followers will benefit from. This will get you more followers and increase your chance of being retweeted.