Search Engine Optimization (SEO) requires a lot of time and effort to reach its full potential. Designing your website to be more searchable and noticeable is the ultimate goal. When someone searches for key words, or a specific business on any search engine, you want to be at the top of that search; you also want to have the best reputation from that search. Below are some tips to help maximize SEO potential.
1.) Word Recognition- Find the words that are most often used to search for your business. These key words or phrases are what you need to focus your page title on. This will help to ensure that searching in this way always results in your page showing up.
2.) Simple Navigation- Keep an open site that is clear, and try not to clutter it with too many links or videos. Many search engines have difficulty with flashy websites, so keeping it simple increases the potential reach of your site.
3.) Great content- By filling your website with content that is clear and concise, you make sure that once searchers have found your page, they stick around to actually explore it.
4.) Discoverability- You and your company have an ultimate goal of being one of the most if not the most visible company in your field on a search engine. It is up to you to make yourself that way by building a website that is trustworthy and honest.
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