Sometimes all it takes is a simple reminder. After all, it’s easy to forget the basics and fundamentals of anything once you get going. So being reminded of the seemingly small details can often make the difference between success and failure. When it comes to social media, the ever-expanding list of apps, plugins, widgets,…
Everyone’s searching for an easy way out. And Internet-based marketing campaigns are no exception. In fact, some of the draw of marketing your business online is that, at first, it seems easy, inexpensive, and relatively labor free. That, however, is not the case. Like anything else, it requires some effort, time, and attention to…
There’s a good reason many social-media articles compare a successful online strategy to working the room at a cocktail party. It’s because, much like a cocktail party, social-media sites offer opportunities to meet new people, learn new things, and network among people from your community, industry, and region. Here are some ways to reap…
On the Internet, content is currency. Having a website, blog, or social-media profiles without content is like having a car without wheels. You’ve got the foundation but you don’t have the means to make it go. Successfully marketing your business online means you have to, not only be part of the conversation, you have to…
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could…
Living in the Internet age is a lot like being around for the gold rush. There’s a lot of buzz about the limitless opportunities and possibilities but there are no guarantees that it’ll make you any money. Fortunately, unlike the gold rush, the Internet doesn’t require you to cross the country on a brutal…
Here’s a stat for anyone that believes blogs aren’t a viable lead generator … More than half of businesses that blog report having acquired a customer specifically through their blog. According to HubSpot’s 2012 State of Inbound Marketing survey, 57 percent of company blogs have pulled in a new client, that’s better than Facebook or…
Think of LinkedIn as the most well-attended networking event the world has ever seen. Then congratulate yourself on finding a way to meet and greet with more than 70 million professionals without having to endure the awkward conversations and business-card exchanges that go along with your regular, run-of-the-mill business gathering. When used correctly, LinkedIn…
Some of us are old-fashioned. Not by choice, necessarily. Mostly because it’s easier to romanticize the simplicity of the past than it is to always keep up on the newest developments here in the present. In other words, it’s tiring trying to stay current when you just figured out how to send a proper…
Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of…