You have set up all the social-media sites you think would be beneficial to your business, yet are not seeing the returns you would like. Perhaps you are not posting enough content to grab your targeted audience’s attention or your content is too long causing your followers to become bored. Posting the ideal content length…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for…
If you’re not familiar with Vine, we probably can’t blame you — the service isn’t even two years old yet. But as of earlier this year, they had already exceeded 40 million users. If you’re not using it yet, now is a great time to stake out your turf. What is vine? It’s a video…
Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until…
Pinterest has grown tremendously over the last few years, and was the fastest social network to attract 10-million unique viewers in the U.S. each month. The site allows users to bookmark interests by posting topics or “pinning” images and videos to their “board”. For more information about the importance of images and how they can…
Google+ has proven itself. With more than 150 million viewers, a profile there should factor into your business marketing plan. While it doesn’t (yet) have the same reputation as Facebook or twitter, a Google+ profile will help you optimize your search engine results in ways those other networks will not. The network continues to grow…
To paraphrase John Lydgate, you can’t please everyone all the time. As more people begin to utilize the internet and social-media to communicate with businesses and one-another, there are bound to be miscommunications. As anyone who’s ever received negative feedback through Yelp or on their own pages can attest, it can be a frustrating, anxiety-inducing…
Research has proven that consumers are more likely to purchase from companies that have an active online presence. LinkedIn is among the most trusted resources for professionals on the internet. Every company that strives for a professional web presence should create a company page on LinkedIn. A consistently updated LinkedIn page will help increase engagement…
You may be missing out on one of the best ways to grow your business if you are not investing time and employing key tactics on your Facebook Business page. Facebook can be instrumental in helping you shape and meet your business goals. Behind every great social-media campaign is a great strategy. Below are some…