Marketing to your potential customers has increasingly become a two-way street. Learning about them is as important as informing them about you. With this new relationship, new tactics and strategies have emerged one after the other, faster and faster. Getting in synch with your market is about understanding their personas, their needs and wants and…
The mobile future is unfolding now and it’s coming to your company phones. Since what seems like forever, the mobile marketing revolution has been promised ‘this year’ again and again. However, there are plenty of indications that 2015 is the year that mobile marketing takes its rightful place in the discussion — meaning front and…
Social media has become a staple among many business owners; it’s everywhere, and it seems like every-other week a new small business app appears that may or may not improve your life. Your customers are constantly on the move, and your business should move with them. With the invention of smartphones, tablets, etc…, people have…
There are more seniors online than you may think and not tailor your marketing efforts toward the older demographic may result in a loss of potential clients. According to statistics, 59% of adults age 65 or older are now internet users, 47% have high-speed broadband, and 77% have a cell phone. Research also states that…
Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for…
If you’re not familiar with Vine, we probably can’t blame you — the service isn’t even two years old yet. But as of earlier this year, they had already exceeded 40 million users. If you’re not using it yet, now is a great time to stake out your turf. What is vine? It’s a video…
Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until…
Pinterest has grown tremendously over the last few years, and was the fastest social network to attract 10-million unique viewers in the U.S. each month. The site allows users to bookmark interests by posting topics or “pinning” images and videos to their “board”. For more information about the importance of images and how they can…
Google+ has proven itself. With more than 150 million viewers, a profile there should factor into your business marketing plan. While it doesn’t (yet) have the same reputation as Facebook or twitter, a Google+ profile will help you optimize your search engine results in ways those other networks will not. The network continues to grow…
To paraphrase John Lydgate, you can’t please everyone all the time. As more people begin to utilize the internet and social-media to communicate with businesses and one-another, there are bound to be miscommunications. As anyone who’s ever received negative feedback through Yelp or on their own pages can attest, it can be a frustrating, anxiety-inducing…