Social Media allows the opportunity to acquire quick feedback essential to all marketers in order to stay agile. When used properly, polls on social-media platforms can help you collect crucial feedback from clients or prospective clients in a speedy manner. Almost all top social-media outlets such as Facebook, Twitter, and LinkedIn offer the ability to create polls. Businesses should be utilizing this tool to advance their business and build their brand. Below are 3 reasons why every social-media marketer should be using polls in their social-media marketing strategy.

1.) Running a poll is a way to optimize your business. Clients can easily and quickly communicate how they feel about your business, product or general research.

2.) Polls will help you pinpoint what your clients or future clients are interested in, what they like and what they expect from you or your business.

3.) Using polls will help you keep all of your content on the right track in a cost effective way and, in return, will help you gain insight from your targeted audience.

There are 2 ways you can run a poll through social media; both ways can help build your business and provide excellent feedback. To optimize your campaign you should strive to incorporate both components into your marketing plan.

1.) Multiple Choice or Quiz- This option is highly effective and quick. Asking people whether they prefer (A) or (B) will allow you to receive fast feedback from your audience in a simple and straightforward way.

2.) Ask A Question- This is more advanced; you ask your community a specific question hoping they give you a detailed reply. This will help you gather highly specific data while maintaining awareness of your clients needs.

 

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