There is no doubt that Social Media is becoming a prominent leader in boosting business productivity, with new and exciting ways to share services, ideas and innovations that your company has to offer. Knowing how to utilize Social Media to your advantage is key in successfully competing in today’s marketplace. More and more consumers are turning to online sources to find their product or service, which makes it abundantly clear that if you are not utilizing Social Media, you are at a substantial disadvantage. Here are a few reasons why Social Media is taking over the marketing world:

1.) Social Media Can Help You Generate Greater Customer Satisfaction: Paper surveys are quickly becoming a thing of the past. Social Media outlets have become a much more efficient way to stay in touch with what really interests your client base and community, delivering you information on a minute-to-minute basis through news feeds and calenders. Conversation leads WILL build your brand if you involve yourself and listen to the information your community is sharing.  If you keep a keen eye, you will know the first minute that they plan any major life change, whether it’s relocating, buying a home, changing the family dynamic or otherwise. If you’re not paying attention, someone else will be, so It’s best to stay sharp, focused, and ready to serve any needs that arise.

2.) Social Media Provides Cheap Advertising: Social Media is less expensive than other advertising avenues; it does not require much revenue to generate more business. Be creative- find ways to stand out from your competition and attract people to your site.

3.) Social Media Continues To Grow: Social Media  is continually growing as a powerhouse advertising platform. Users grow by approximately 20% every two years.

4.) Social Media Is Worldwide: There are over 1 billion Social-Media users worldwide. This gives your company an advantage to broadcast your brand to as many individuals and locations as possible. You will need to do research to find which Social-Media platform your desired audience is using so you can begin to make your presence known.