The Social Media world is a fast paced and ever-changing environment. In order to succeed in understanding this rapidly expanding world, it helps to keep up with new statistics and facts. The most efficient way of staying ahead is by simply staying involved. If one is consistently interacting with their social media outlets, it…
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled…
Management skills are an important part of having an effective social-media presence. Not only do you have to manage your content and keep up with contacts and comments, you have to effectively manage your time – which can be the biggest obstacle for someone new to online marketing. Here are some helpful hints and tips…
Some people fall into the trap of thinking a Facebook or Twitter page will promote their business without them having to do anything at all. Meaning, they register for a page, fill out their information, and believe their work is done. As if the Twitter fairy will come along and deliver their tweets to…
Signing up for a page on Facebook doesn’t cost anything. But that doesn’t mean it’s free. In the end, social media is a draw because it seems simple and inexpensive. But, though it may save dollars and cents, it’ll cost you time and effort. In other words, things aren’t always what they seem. Once…
Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success. Here are the Four Cs of…
It’s been said that we learn everything we need to know in kindergarten. Mostly it’s said as comfort to the majority of us who excelled at nap time but never went on to get a Harvard degree. But it’s also said because a lot of the basics are covered in kindergarten. You learn about…
If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful…
These days, mobile devices such as iPhones, Androids, and iPads are challenging the desktop computer’s popularity, and its way of doing things. Apps, or applications, change the way we react, respond, use, and benefit from technology. At its root, an app is nothing more than a tool. And, obviously, the more tools in your…
If you spent all of your time with your head in a bucket, you’d never see the sunshine. Fortunately, there are some fairly obvious ways to correct that issue. Among them, the first – and most obvious – is taking the bucket off of your head. When it comes to social media, there are those…