Replying to negative reviews can turn a detractor into a supporter, if done right. And the right way might depend on where the review is, who wrote it, when it was written, how it was written and why. Reviews are often the most important thing a business relies on in defining its image and reputation. And…
Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t…
Matching the right loan type to the applicant can be challenging on the best of days. If you are working with someone who is self employed, finding a mortgage might make your day a bit harder, but the payoff may make up for the extra effort. For some, getting a mortgage the way they want can be difficult. For…
What is the most important thing you have in business? The answer has the power to build your business, and it has the power to tear it down. It can’t be held, and it can’t be seen. It has more value than money, and it’s free. The answer is reputation. The reputation of your business…
Fonzie never rode a motorcycle. No, really (well, once, but they had to pull it out from under a truck afterward). Henry Winkler, the actor who played Fonzie, struggles with dyslexia to the point that he has never been able to handle the motions required to ride a motorcycle. On Happy Days, he would sit…
The best way to share your status is not on Facebook. It’s not on Linkedin. They’re fine for what they are, no doubt. But nothing is better than sharing your status face to face, live, in person. Actual human interaction. It is an around the clock anywhere activity. A lot of the time, these interactions…
Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations…
With one in five people in the world using some form of social-media today, the need for social-media marketing is no longer debatable. Companies that embrace social-media as a central piece of their online strategy are much more likely to run a successful overall marketing campaign, and ultimately attract new customers. This type of marketing…