“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain is dead though, none the less. And some day the same may be said for email. Hard as that may be to imagine now, it’s possible there will once again be a world without email. Or at least we may see […]
Tag: Social Media
Marketing to Millennials: Front and Center
Millennials are coming into their own, but who are they, and what are they thinking? Their reputation seems to precede them, if you believe what you hear: that they have an inability to make a commitment, a habit of jumping from job to job, a devil may care approach to credit scores and for the most part, an addiction to their […]
How replying to negative reviews can turn detractors to supporters
Replying to negative reviews can turn a detractor into a supporter, if done right. And the right way might depend on where the review is, who wrote it, when it was written, how it was written and why. Reviews are often the most important thing a business relies on in defining its image and reputation. And […]
How Often Should I Post on Social Networks?
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be […]
Google+ — Step 2
Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for […]
Loan Officers: How to Attract Prospects & Win Clients
Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations […]
The Demographics of Social Media
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media? […]
Daily Social Media Checklist
Developing a daily plan for your social media strategy can be highly advantageous. Starting a Facebook page or Twitter account and posting occasionally is simply not enough. To optimize the usage of your social media outlets, you must establish an effective strategy that will allow you to reach many followers and friends at one time. […]
Keeping Up With Social Media
The Social Media world is a fast paced and ever-changing environment. In order to succeed in understanding this rapidly expanding world, it helps to keep up with new statistics and facts. The most efficient way of staying ahead is by simply staying involved. If one is consistently interacting with their social media outlets, it […]
The Basics: Social Media And The Art Of Communication
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For business purposes, that means staying close to your list of professional contacts. Sounds easy enough. But the trick is doing it in […]