Think of LinkedIn as the most well-attended networking event the world has ever seen. Then congratulate yourself on finding a way to meet and greet with more than 70 million professionals without having to endure the awkward conversations and business-card exchanges that go along with your regular, run-of-the-mill business gathering. When used correctly, LinkedIn…
Sharing is a big part of a successful social-media campaign. You’ve got to share and be shared to gather followers, fans, and friends online. But, for a lot of people, curiosity about social media is overwhelmed by a sense of dread over having to come up with content, posts, updates, and tweets on a…
In years past, if you wanted to be on top of the newest and latest in social media, you had to be registered on the newest and latest social-media site. Each year brought with it a potato sack stuffed with new sites and platforms that made whatever you’d signed up for last year obsolete. If…
If you’ve ever been a child, you know that making a mess is far easier than cleaning one up. Which is to say, we’ve all been guilty – at one time or another- of putting off the thankless task of cleaning up after ourselves. Cleaning, however, often exposes things previously hidden by clutter and…
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus who claim to know what will happen in the year ahead. For your convenience, we’ve scoured the…
If there’s a television network you watch more than any other, it’s not because they run more commercials than their competitors. It’s because you like their shows. In short, it’s the content. A cable channel devoted to food-related advertising wouldn’t garner nearly as many viewers as any one of the many cooking/food networks. The…
It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it. There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend…
So you signed up for a Twitter account, tweeted around a little, and think you know everything there is to know about the Twitterverse. Well there’s 1,000 ways to use Twitter and an ever-expanding list of tools available to help you figure one or two of those ways that’ll make it work for you and…
It’s tempting to think social-media success involves a little magic and some sleight-of-hand. There must be some app, service, software, or site that would propel your profits and boost your business. Maybe the spammers are right and you should just buy 1,000 Facebook fans and wait for them to spread the word. Sadly, though there…
Keeping a business blog can be an effective tool for branding your business, generating leads, and keeping in touch with clients, partners, and anyone else who stumbles across your site. It can also be a headache. That’s why you should be taking advantage of the large directory of plugins available to WordPress users. Plugins, like…