On the Internet, content is currency. Having a website, blog, or social-media profiles without content is like having a car without wheels. You’ve got the foundation but you don’t have the means to make it go. Successfully marketing your business online means you have to, not only be part of the conversation, you have to […]
Tag: Networking Strategy
Top Tips For Building, Branding, And Benefiting From Your Facebook Fan Page
Facebook is hard to escape. At this point, it may take more effort to stay off Facebook than it does to just sign up and give it a whirl. Its growing influence and reach means, not only is it difficult to avoid, it’s increasingly misguided to even try. By which we mean, it’s the […]
Social-Media Marketing: Crafting Content That Brands And Builds Your Business
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could […]
By The Numbers: The Business Of Blogging
Here’s a stat for anyone that believes blogs aren’t a viable lead generator … More than half of businesses that blog report having acquired a customer specifically through their blog. According to HubSpot’s 2012 State of Inbound Marketing survey, 57 percent of company blogs have pulled in a new client, that’s better than Facebook or […]
Top Tips: Hints and Help For Your LinkedIn Profile
Think of LinkedIn as the most well-attended networking event the world has ever seen. Then congratulate yourself on finding a way to meet and greet with more than 70 million professionals without having to endure the awkward conversations and business-card exchanges that go along with your regular, run-of-the-mill business gathering. When used correctly, LinkedIn […]
Twitter For Business: What And Where To Share
Sharing is a big part of a successful social-media campaign. You’ve got to share and be shared to gather followers, fans, and friends online. But, for a lot of people, curiosity about social media is overwhelmed by a sense of dread over having to come up with content, posts, updates, and tweets on a […]
The Simplified Guide To Content and Social-Media Marketing
Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of […]
Social-Media Marketing: Answering The Excuses, Misconceptions, And Cop-Outs
The lesson behind the story of the Three Little Pigs isn’t that the pig is a particularly industrious animal. It’s that the pig who used bricks rather than sticks to build his house survived by being the most intelligent pig. He outsmarted the wolf and saved his fat friends by having the smarts to […]
The What, Why, And How Of Facebook Fan Pages For Business
Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business or attract any new clients. In fact, businesses both big and small are finding new ways to generate leads and potential business through social […]
The Layman’s Guide To Search-Engine Optimization
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s […]