It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve…
How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you. It’s a small town, and it’s a nice place to live. So how do you ‘make it’ in places like Seymour or Clarkesville, Madison…
Content and inbound marketing. Inbound marketing is marketing people don’t hate, and it starts with good content. It’s relevant information that your target audience searches for, and its goal is a resulting action on their part. At its heart, content communicates with your target market without pitching them. If I sell goldfish, and I write an…
Reviews get noticed I was out with a friend across town the other day, and I was getting hungry, so we decided to eat. First thing we did was pull out our phones to look for a restaurant that might be interesting. And which one did we choose? We chose the one that had a…
Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for…
What comes to mind when you think of closings? boredom stress anxiety a lot of paperwork It’s just not a place where you want to be if you don’t have to. And you already know, as a loan officer, you don’t have to. But you might consider it. It’s another way for you to brand…
You’ve probably heard a quote from Steve Jobs, “… good artists copy great artists steal.”* That quote’s an appropriate starting point when discussing how well you and your service rate when compared to the competition. Not everything you may do is better or worse than the loan officer across the street, and not everything they…
LinkedIn can be used for more than just finding a new company or career building. Marketers can use the site as a prime way to build business by making connections with influential individuals in their specific industry. LinkedIn company pages are proving to be an excellent way to advertise at no cost. Here are three tips that…
Developing a daily plan for your social media strategy can be highly advantageous. Starting a Facebook page or Twitter account and posting occasionally is simply not enough. To optimize the usage of your social media outlets, you must establish an effective strategy that will allow you to reach many followers and friends at one time….
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try…