Some people fall into the trap of thinking a Facebook or Twitter page will promote their business without them having to do anything at all. Meaning, they register for a page, fill out their information, and believe their work is done. As if the Twitter fairy will come along and deliver their tweets to…
Signing up for a page on Facebook doesn’t cost anything. But that doesn’t mean it’s free. In the end, social media is a draw because it seems simple and inexpensive. But, though it may save dollars and cents, it’ll cost you time and effort. In other words, things aren’t always what they seem. Once…
Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success. Here are the Four Cs of…
It’s been said that we learn everything we need to know in kindergarten. Mostly it’s said as comfort to the majority of us who excelled at nap time but never went on to get a Harvard degree. But it’s also said because a lot of the basics are covered in kindergarten. You learn about…
If you spent all of your time with your head in a bucket, you’d never see the sunshine. Fortunately, there are some fairly obvious ways to correct that issue. Among them, the first – and most obvious – is taking the bucket off of your head. When it comes to social media, there are those…
Sometimes all it takes is a simple reminder. After all, it’s easy to forget the basics and fundamentals of anything once you get going. So being reminded of the seemingly small details can often make the difference between success and failure. When it comes to social media, the ever-expanding list of apps, plugins, widgets,…
Everyone’s searching for an easy way out. And Internet-based marketing campaigns are no exception. In fact, some of the draw of marketing your business online is that, at first, it seems easy, inexpensive, and relatively labor free. That, however, is not the case. Like anything else, it requires some effort, time, and attention to…
Blogs are to social media what Elvis was to popular music. Now before you declare this post ridiculous and stop reading, hear us out. Sure, Elvis didn’t invent rock-and-roll but he popularized it and inspired so many young musicians that he could rightly take credit for giving birth to everything from The Beatles to Black…
If you’re someone that thinks of livestock when you hear the word branding, you may be a bit behind the times. Or you’re an actual cowboy. Either way, some simple tips on branding your business and building customer loyalty may help. Here are some thoughts to get you started … The Branding: The primary reason…
Running a successful social-media campaign is a bit like running a railroad. First you have to be where the people are. Then you’ve got to keep a regular schedule so the people know when to get on board. Finally, you’ve got to offer your customers something they can’t get from your competition. And, in…