Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a…
There are more seniors online than you may think and not tailor your marketing efforts toward the older demographic may result in a loss of potential clients. According to statistics, 59% of adults age 65 or older are now internet users, 47% have high-speed broadband, and 77% have a cell phone. Research also states that…
You have set up all the social-media sites you think would be beneficial to your business, yet are not seeing the returns you would like. Perhaps you are not posting enough content to grab your targeted audience’s attention or your content is too long causing your followers to become bored. Posting the ideal content length…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
Social-media has become so accessible that it is a disservice not to use it to your advantage, but it can be seriously detrimental for a small business owner to go into marketing through social-media without a good understanding of it. Getting familiar with social-media platforms will be the most beneficial thing you do for your…
A large variety of social-media networks have launched and are now considered an essential key to successful online marketing. If you are just starting out, or struggling while the economy makes a recovery, you may be short of the extra funds needed to pay a full time social-media manager. Below are a few tips on…
At the time of this writing, Twitter is the second most popular social-media site in the world, so its reach and influence cannot be overstated. That said, using Twitter successfully isn’t as easy as just making the occasional post about what’s going on with your company. Understanding the intricacies of how people communicate and connect…
Digital media allows you the opportunity to explain yourself or your business to a wide and diverse audience. Twitter is an exceptional tool that can be used to build your brand efficiently and achieve a better business strategy while increasing your profit. Twitter offers an optimal network that can help your business reach a large…
Twitter is one of the most popular social-media platforms available, with many businesses taking advantage of the free advertising the site offers. Over the last several months, Twitter has been promoting more advanced advertising options allowing users a greater opportunity to market to a bigger audience. Many Twitter users are unaware of the sites advertising…