Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves at a rapid pace with multiple opportunities for any business to capture a new potential client. How do we, as social media managers, keep up? Time management is the key. However, creating the time you need to execute all you want to accomplish can be tricky. Here are a few tips that can streamline your workflow.
Create a Plan
Create a list of your marketing goals as well as the social media tools you want to utilize to attain those goals. Focus on what will have the largest impact on your productivity. Research the data to determine the best time of day, as well as the days of the week, for you to promote on social media and create your schedule accordingly. Create timeline goals. Allow yourself a certain amount of time to accomplish your marketing goals. Creating a schedule or routine that you stick to can vastly improve efficiency and productivity.
Social media is an amazing tool for businesses, but it is also a vacuum, sucking your attention and distracting you towards mind-numbing scrolling and entertaining distractions. Remember, you need to focus on the task at hand. Turn off your personal notifications. Close out all browser windows aside from the one you’re working on. Do not check your email when you are working on your social media tasks. Allow yourself a “break time” to check your personal social media, chat with friends, or respond to emails. The key is to be able to focus on your present task and complete it in a timely manner. Think of multi-tasking as a juggling act – eventually, something is going to drop. It is best to organize your thoughts, create a plan, and avoid distractions to conquer one item at a time with full focus.
Apply your focus to one tool at a time
There are many social media tools, and each tool is designed and geared towards certain demographics. It is important to clearly understand the demographic you’re trying to reach and utilize the tools that will help you reach your goals. Keep in mind that it is also essential to use the tools you are most proficient at. It’s much better to be effective using one social media tool than to use five of them poorly.
Determine what works and what doesn’t
It is important to evaluate your various online campaigns and determine those that are working and those that are not. Why invest your time and money into an avenue that has no benefit? Cut out the things that aren’t working, and invest more time elsewhere. There are so many tools for digital marketing at your fingertips that you can easily spread yourself too thin. Dabble as you like, but make sure to review your analytics and concentrate on the tools that are most beneficial to your business.
In a digital world, the human brain is more prone to sensory overload. Make sure to take the time to give your body and mind a break. You will be much more productive and effective with a good night’s sleep.
Social media and digital marketing are key for businesses to keep up in our constantly changing society. Create your routine, focus on the task at hand without outside distractions, and use the tools that you have found to be beneficial. If you utilize all these skills effectively, you will have a productive and effective marketing strategy. There will always be more to learn and more tools to try. Employing these tips will allow you the time to do so and allow you some much needed rest.