By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest …
Give it a Proper Name: Sure, it seems easy enough but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 500 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.
Promote Your Page: Like anything else, if you want people to know about something, you have to tell them. So take advantage of Facebook’s widgets and badges and add links to your page on your business website, your blog, and anywhere else you can think of. The more opportunities you create to promote your page, the more likely you’ll have a burgeoning fan base before long.
Advertise: Facebook offers an advertising platform that allows you to buy a simple ad that you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans that aren’t in your family or social circle.
More Facebook tips from The Ibis Network here and here.
The Ibis Network / www.theibisnetwork.com
Wow. Revolutionary.
Seems simple enough – use the correct business name and promote it. nice post
Killer Info Josh – tell us more about numbers.
Informative content
Basic, but put in succinct way that a lot of people need. Thanks!
Your blog is very accurate. I appreciate your sharing.
Thanks, Juan.
I agree 100%. I started a FB Fan page about 6 months or so ago, and got only 4 likes from my friends & family. I started writing a blog post series, have it now posted to my FB fan page and last week I decided to run a targeted ad with a cap of $10 per day (not a lot but figure it won’t cost me too much if it doesn’t work). In less than 7 days, my likes are now at 35! Not bad for less than $70 so far!
@Barbara, let’s block off 5 minutes to talk this week and I’ll share with you a terrific method to convert 90% of your personal contacts to Fan-Page “likes”. Email me at jmillar@theibisnetwork.com with your availability.
That would be great to hear about Josh. Maybe you could do another post detailing how to convert email contacts. I would be interested to hear.
Thanks, Keith. We’ll work on posting that in the next couple weeks. In the interim, if you’d like a quick verbal walk-through, email me and we’ll block off a couple minutes.
I did all of that with great results. It works!
Great to hear, Franne. Thanks for the update.