The Social Media world is a fast paced and ever-changing environment. In order to succeed in understanding this rapidly expanding world, it helps to keep up with new statistics and facts. The most efficient way of staying ahead is by simply staying involved. If one is consistently interacting with their social media outlets, it…
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus…
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success. Here are a few ways to increase your chances of winning big with social-media … Update,…
There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there was plenty of sharing happening over the web long before Facebook came along and made it possible for anyone…
The key to successfully marketing your business through social media is to make it seem like you’re not. Which is to say, social-media marketing requires a little slight of hand, a lot of patience, and some faith. You can’t expect to put up some pages, upload a bunch of sales material, and wait for…
A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the foundation of the composition before they can begin to build upon it. In much the same way, social-media success requires a basic understanding…
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled…
Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts. To that end, here are some…
We know what you’re thinking. You’re thinking, “It’s 2012, do I really still need a business blog?” Well, the short answer is yes. Though blogs – in Internet years – are a nearly ancient form of online communication, they’re still an effective and totally customizable platform for furthering your business and boosting your brand. Here…