As we head towards the end of the year, many loan officers are looking ahead at the holiday season and wishing it would come sooner. Some, though, are putting in late hours searching for opportunities from unexpected places before the pendulum swings its final stroke. But even those of you venturing beyond your normal comfort…
You’ve probably heard a quote from Steve Jobs, “… good artists copy great artists steal.”* That quote’s an appropriate starting point when discussing how well you and your service rate when compared to the competition. Not everything you may do is better or worse than the loan officer across the street, and not everything they…
Among the top social-media sites, Twitter seems the most frivolous. It’s hard to imagine something that involves tweeting being a worthwhile thing to do with your time. And yet, there a countless examples of businesses that are successfully incorporating Twitter into their social-media marketing strategy. Used correctly, Twitter can help you boost brand awareness and…
Nobody ever mistook a bird watcher for an athlete. Which is a way of saying, observation doesn’t take any physical effort and can, if you’re a bird watcher, teach you a lot about birds. Twitter is no different. Taking some time to find, follow, and observe people in your industry and community, can better your…
LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just…
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new…