The Social Media world is a fast paced and ever-changing environment. In order to succeed in understanding this rapidly expanding world, it helps to keep up with new statistics and facts. The most efficient way of staying ahead is by simply staying involved. If one is consistently interacting with their social media outlets, it…
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try…
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus…
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success. Here are a few ways to increase your chances of winning big with social-media … Update,…
Among social-media sites, Twitter has the least obvious professional application. It’s character limitation and cutesy lingo make it seem like a stretch for someone hoping to reap business benefits from social networking. Still, there are a number of inventive ways to use Twitter that will make it easier to find contacts, research your local market,…
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For business purposes, that means staying close to your list of professional contacts. Sounds easy enough. But the trick is doing it in…
There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there was plenty of sharing happening over the web long before Facebook came along and made it possible for anyone…
A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the foundation of the composition before they can begin to build upon it. In much the same way, social-media success requires a basic understanding…
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled…