Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts. To that end, here are some…
We know what you’re thinking. You’re thinking, “It’s 2012, do I really still need a business blog?” Well, the short answer is yes. Though blogs – in Internet years – are a nearly ancient form of online communication, they’re still an effective and totally customizable platform for furthering your business and boosting your brand. Here…
Among the top social-media sites, Twitter seems the most frivolous. It’s hard to imagine something that involves tweeting being a worthwhile thing to do with your time. And yet, there a countless examples of businesses that are successfully incorporating Twitter into their social-media marketing strategy. Used correctly, Twitter can help you boost brand awareness and…
If you were told that you could network your business to millions of people without spending anything more than your time and effort, you’d have to be crazy or independently wealthy to turn down the opportunity. And yet, many people ignore the platform social media provides to spread the word and promote their business. If…
It’s been said that everyone makes mistakes. But that’s only half the story. After all, it’s not whether you make a mistake, it’s the severity of the mistake you make that matters. There’s a difference between locking your keys in the car and accidentally parking your car in the living room. One is an understandable…
If you feel you aren’t getting the most out of your LinkedIn profile, you’re probably right. Maybe you added your resume, contact info, and photo and are now wondering what else you can do with your page. Maybe you’re not sure – beyond job hunting – what purpose LinkedIn serves in the first place….
Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success. Here are the Four Cs of…
It’s been said that we learn everything we need to know in kindergarten. Mostly it’s said as comfort to the majority of us who excelled at nap time but never went on to get a Harvard degree. But it’s also said because a lot of the basics are covered in kindergarten. You learn about…
If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful…
These days, mobile devices such as iPhones, Androids, and iPads are challenging the desktop computer’s popularity, and its way of doing things. Apps, or applications, change the way we react, respond, use, and benefit from technology. At its root, an app is nothing more than a tool. And, obviously, the more tools in your…