Engagement is probably the most important word in marketing today. It’s also overused and poorly understood on a lot of levels. How do you measure engagement and interest? Even Facebook questions the metrics designed to answer these questions. Nate Elliott, VP and Principal Analyst at Forrester Research, published a report called Stop Measuring Engagement. The…
A good CRM system (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is a central repository for the company’s data input from the front lines, and in many cases can have more influence on the company and its organization than any other system, person or…
Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain is dead though, none the less. And some day the same may be said for email. Hard as that may be to imagine now, it’s possible there will once again be a world without email. Or at least we may see…
There are way more than 5 ways to market to any group, FSBOs included. Part 1 of this article pointed out some of the pain points that For Sale By Owner properties may face. In this part, we’ll look at 5 ways that loan-officer marketing and mortgage brokers can market to FSBO sellers. 5 ways…
For Sale By Owner (FSBO) seems like a very American thing to do. You have a home, you want to sell it, you do all the work, you manage the process and you get the reward without having to pay anyone. Sounds good on the surface, but the reality is a bit different. (As most…
For any one older than 7 years old, you probably will remember 2008. That was the year the American economy almost drove itself off a cliff. How anyone survived that crash is something historians will debate, and citizens will be paying for, for decades. Fortunately, or unfortunately depending on your take, the credit market has…
Kids have a way of cutting through the distractions to see the center of issues that we, as adults, unwittingly struggle with. Kids can sometimes see through the layers surrounding issues and, like Occam’s razor split the issue open to its logical core. It can be brutal to hear, it can be comical, it can…
Your business success is tied to how well you market yourself. And in order to make your marketing efforts a success, you’ll need to understand your target audience. You’ll need to focus your efforts on what they do and who they are. The idea being that if you are marketing to people outside of your focus…
Millennials are coming into their own, but who are they, and what are they thinking? Their reputation seems to precede them, if you believe what you hear: that they have an inability to make a commitment, a habit of jumping from job to job, a devil may care approach to credit scores and for the most part, an addiction to their…