It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve…
Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t…
More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a…
Content and inbound marketing. Inbound marketing is marketing people don’t hate, and it starts with good content. It’s relevant information that your target audience searches for, and its goal is a resulting action on their part. At its heart, content communicates with your target market without pitching them. If I sell goldfish, and I write an…
What did we say? BEFORE THE ELECTION AFTER THE ELECTION HOUSE 234 Republicans 201 Democrats (includes 1 vacant R seat, 2 vacant D seats) HOUSE 244 Republicans 184 Democrats 7 races still pending SENATE 55 Democrats (including 2 Independents who caucus with Ds) 45 Republicans SENATE 53 Republicans (net gain of 8) 46 Democrats Louisiana…
There are 38 million Spanish speakers in the country. That’s about 10% of the population. As a loan officer, are you finding ways to connect to them? Unless you speak Spanish, you may think this market is out of your reach, but there are several ways to engage with the Spanish speaking community. Here are…
Got 10 minutes with nothing to do at your desk? Bored? Why not click around to some of your go-to sites. Is one of them a jobs board? If so, you’re more like everyone else than you might think. The work force today has drastically different views on career tenure than previous generations. People today…
Reviews get noticed I was out with a friend across town the other day, and I was getting hungry, so we decided to eat. First thing we did was pull out our phones to look for a restaurant that might be interesting. And which one did we choose? We chose the one that had a…
Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations…
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media?…