A good CRM system (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is a central repository for the company’s data input from the front lines, and in many cases can have more influence on the company and its organization than any other system, person or…
Like many things in marketing and advertising, advertising online is effective when all the pieces come together. Lots of great ideas don’t live up to expectations because the system fails at some point. That point might be the first thing your potential customers see when they arrive at your site from one of your advertisements….
There are way more than 5 ways to market to any group, FSBOs included. Part 1 of this article pointed out some of the pain points that For Sale By Owner properties may face. In this part, we’ll look at 5 ways that loan-officer marketing and mortgage brokers can market to FSBO sellers. 5 ways…
For Sale By Owner (FSBO) seems like a very American thing to do. You have a home, you want to sell it, you do all the work, you manage the process and you get the reward without having to pay anyone. Sounds good on the surface, but the reality is a bit different. (As most…
There are 38 million Spanish speakers in the country. That’s about 10% of the population. As a loan officer, are you finding ways to connect to them? Unless you speak Spanish, you may think this market is out of your reach, but there are several ways to engage with the Spanish speaking community. Here are…
Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business or attract any new clients. In fact, businesses both big and small are finding new ways to generate leads and potential business through social…
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some ideas to help increase the effectiveness…
Blogs have taken many forms since appearing on the virtual scene more than 10 years ago. But whether they were devoted to sharing vacation photos with family or attracting business, all blogs have one thing in common. Communication. Which leads us to real-estate blogs. A good real-estate blog should be more than another advertisement for…