Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
Mobile web marketing is set to take off in 2015 for a couple of reasons (read more here). The main reason, as it usually is, is because ad dollars are flocking to mobile. The global spend on mobile advertising rose from 31.45 billion dollars in 2014 to a projected 45.85 billion this year. With that…
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for…
According to Trendstream’s Global Web Index, Google+ is now the second largest social network in terms of active users. Google+ has hit the web by storm and proven to be a social-media outlet on which it is worth cultivating a presence. Google has promised that Google+ profiles and posts will appear prominently in search rankings…
Last week, from their Menlo Park campus, Facebook announced an improvement to the popular social networking site that grabbed the media’s attention. The new feature called “Graph Search” allows you to draw connections between you and your Facebook network to find trusted recommendations to restaurants, places, events, businesses, and professionals from a specific industry (e.g….
Facebook was originally created for college-age adults as a tool to help while school was in session. Now, Facebook is not only for college students but is literally for everyone. Businesses lately have been opening their doors to more and more social-media networks. The most popular being Facebook, and more specifically Facebook fan pages;…
These days, mobile devices such as iPhones, Androids, and iPads are challenging the desktop computer’s popularity, and its way of doing things. Apps, or applications, change the way we react, respond, use, and benefit from technology. At its root, an app is nothing more than a tool. And, obviously, the more tools in your…
If you spent all of your time with your head in a bucket, you’d never see the sunshine. Fortunately, there are some fairly obvious ways to correct that issue. Among them, the first – and most obvious – is taking the bucket off of your head. When it comes to social media, there are those…