Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media?…
Facebook has the potential to build long-lasting and strong relationships between you and your clients; however, being a successful marketer on Facebook takes more than just posting and hoping it gets attention. Using Facebook to market your brand can be extremely time consuming and involved, but the end result can be immensely rewarding for your…
In recent years, mobile devices have become the primary source of social media interaction. As the mobile device market continues to grow in size and accessibility, it brings with it a new age of marketing overall. These devices provide marketers with a resource that is both well established and highly regarded in the social media…
Facebook can improve your company’s visibility in a multitude of ways as many business owners now know. However, not knowing how to generate traffic and popularity on your Facebook page will undoubtedly lead to mediocre results. Knowing your audience is an integral part of being successful inside the Facebook world. Below are three tips…
Many companies are striving to acquire more “Likes” for their Facebook business pages and may have difficulty finding success. The more “Likes” your page gets the better the odds that your page will be seen and visited by your targeted audience while optimizing your exposure to prospective clients in your extended network. Below are 5…
Integrating a Facebook fan page into your marketing campaign can be incredibly beneficial in building your brand while attracting more traffic to your website. Facebook fan pages were specifically designed for businesses and model-individuals to share information, build their brands, and gain “fans”. Below are 4 ways you can utilize Facebook fan pages to get…
Facebook has quickly become one of the best ways to promote a business, as it is the leading social-media marketing tool available. Facebook provides the potential to drive brand awareness to an unlimited number of readers. As Facebook grows, businesses continue to join the new environment in hopes of expanding their marketing strategy. Without proper…
Developing a daily plan for your social media strategy can be highly advantageous. Starting a Facebook page or Twitter account and posting occasionally is simply not enough. To optimize the usage of your social media outlets, you must establish an effective strategy that will allow you to reach many followers and friends at one time….