Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…
When it comes to Internet marketing, change is the most constant thing. It seems like every time you turn around, someone is tweaking something that impacts your workflow. Social-media companies are changing the preferred size of their images, a new network comes into existence (or loses relevance), new workflow startups gain traction. It’s always something….
If you’re a regular reader of this blog, then you’ve undoubtedly noticed two things: first, we’ve been quiet for a while; and second, things look a little different around here. Actually, a lot different. Rest assured, you’re not imagining things. You also may have noticed that this is the second time in a year we’ve…
Engagement is probably the most important word in marketing today. It’s also overused and poorly understood on a lot of levels. How do you measure engagement and interest? Even Facebook questions the metrics designed to answer these questions. Nate Elliott, VP and Principal Analyst at Forrester Research, published a report called Stop Measuring Engagement. The…
Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a…
Facebook is known to every person you know. And probably every person they know. It’s ubiquitous, it’s everywhere and it is involved in most everything. Having a party? Make an event on Facebook and invite everyone you know. Have a major announcement? Put it up on Facebook, everyone will see it. But what about your…
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to…
There are more seniors online than you may think and not tailor your marketing efforts toward the older demographic may result in a loss of potential clients. According to statistics, 59% of adults age 65 or older are now internet users, 47% have high-speed broadband, and 77% have a cell phone. Research also states that…