No matter what kind of professional you are, chances are you send your fair share of emails. For such a common mode of communication, we rarely take the time to learn how to make it effective. Think about your own inbox. Some emails grab your attention and tell you what you need to know, while…
We’ve been focusing on time-management and productivity strategies in this blog for a while now, and this week, we want to shift gears a bit to an equally important subject area — communication skills. Going forward, we’ll be sharing thoughts on all things communication, and this week, we wanted to dive into why these skills…
Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…
When it comes to Internet marketing, change is the most constant thing. It seems like every time you turn around, someone is tweaking something that impacts your workflow. Social-media companies are changing the preferred size of their images, a new network comes into existence (or loses relevance), new workflow startups gain traction. It’s always something….
If you’re a regular reader of this blog, then you’ve undoubtedly noticed two things: first, we’ve been quiet for a while; and second, things look a little different around here. Actually, a lot different. Rest assured, you’re not imagining things. You also may have noticed that this is the second time in a year we’ve…
Engagement is probably the most important word in marketing today. It’s also overused and poorly understood on a lot of levels. How do you measure engagement and interest? Even Facebook questions the metrics designed to answer these questions. Nate Elliott, VP and Principal Analyst at Forrester Research, published a report called Stop Measuring Engagement. The…
Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a…
Kids have a way of cutting through the distractions to see the center of issues that we, as adults, unwittingly struggle with. Kids can sometimes see through the layers surrounding issues and, like Occam’s razor split the issue open to its logical core. It can be brutal to hear, it can be comical, it can…