Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…
Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…
You have set up all the social-media sites you think would be beneficial to your business, yet are not seeing the returns you would like. Perhaps you are not posting enough content to grab your targeted audience’s attention or your content is too long causing your followers to become bored. Posting the ideal content length…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
Research has proven that consumers are more likely to purchase from companies that have an active online presence. LinkedIn is among the most trusted resources for professionals on the internet. Every company that strives for a professional web presence should create a company page on LinkedIn. A consistently updated LinkedIn page will help increase engagement…
LinkedIn is arguably the most prominent professional networking site around, and offers nearly unlimited possibilities to promote yourself and your business. LinkedIn can also be a very creative outlet when used properly. Finding that perfect mix of professional and creative will help increase business, revenue, or even the overall size of your business. Whether you…
LinkedIn is the world’s largest professional social-media network and boasts over 175 million professional and active users. LinkedIn offers an effective way to promote your business and helps you stay in contact with personal friends, schoolmates, past and present colleagues, and past and prospective clients. An increasing number of businesses are starting to incorporate LinkedIn…
LinkedIn received 94 million total U.S. visits in December 2012, which is an increase in traffic of 40% from the year prior. This demonstrates that LinkedIn is continually growing, and being used and sought after by professionals everywhere. LinkedIn can be a great way to boost your professional appearance and generate leads. Below are some…
A large variety of social-media networks have launched and are now considered an essential key to successful online marketing. If you are just starting out, or struggling while the economy makes a recovery, you may be short of the extra funds needed to pay a full time social-media manager. Below are a few tips on…
LinkedIn has become more and more prominent in today’s media savvy world. LinkedIn is a professional social network that essentially acts as a more in-depth professional resume, with many different options to create a great profile. Perhaps the best perk of having a LinkedIn profile is that it simultaneously enables people to view your professional…