Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…
When it comes to Internet marketing, change is the most constant thing. It seems like every time you turn around, someone is tweaking something that impacts your workflow. Social-media companies are changing the preferred size of their images, a new network comes into existence (or loses relevance), new workflow startups gain traction. It’s always something….
Facebook is known to every person you know. And probably every person they know. It’s ubiquitous, it’s everywhere and it is involved in most everything. Having a party? Make an event on Facebook and invite everyone you know. Have a major announcement? Put it up on Facebook, everyone will see it. But what about your…
There are more seniors online than you may think and not tailor your marketing efforts toward the older demographic may result in a loss of potential clients. According to statistics, 59% of adults age 65 or older are now internet users, 47% have high-speed broadband, and 77% have a cell phone. Research also states that…
You have set up all the social-media sites you think would be beneficial to your business, yet are not seeing the returns you would like. Perhaps you are not posting enough content to grab your targeted audience’s attention or your content is too long causing your followers to become bored. Posting the ideal content length…
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…
You may be missing out on one of the best ways to grow your business if you are not investing time and employing key tactics on your Facebook Business page. Facebook can be instrumental in helping you shape and meet your business goals. Behind every great social-media campaign is a great strategy. Below are some…
A Facebook business page is an excellent way to build your brand and connect with potential customers. Building a large fan base and generating more “Likes” and shares can be a challenging task if you are part of a smaller company, but it is not as challenging as one may expect. With a little effort,…
Social-media is a vast and constantly evolving world, one that cannot be tackled by using just one universal tactic. A strategy that may work for LinkedIn may not necessarily apply to Facebook or Twitter. One must discover what works best for each social-media platform. Facebook is one of the largest and most popular sites for…
Social advertising on Facebook has grown immensely with the launch of Ad Analytics. Each post is now equipped with the option to “boost” your content. Facebook’s boosted posts are page posts that can gain additional attention by paying for a larger audience reach. The feature allows you to choose how much money you want to…