Ibis Insider

Ibis Insider is where thought leaders, industry experts, and Ibis staff come to leave you their best thoughts on Internet marketing.

Take your time browsing, get lost in the thoughts, and when you come up for air we all sincerely hope that you’re inspired with some great ideas to take and make your company better.

The Networking Mistakes That Can Sabotage Success

Networking is an important activity for driven professionals. It can help them to build their brand, expand their opportunities, and grow their business. While most professionals have the best intentions when it comes to networking, there are some common mistakes that can dramatically limit their success. The more aware professionals are of these errors, the…

How to Be Accessible to Your Clients While Maintaining Boundaries

For professionals who regularly interface with their clients, it’s no doubt that strong communication skills are important. Just as important as being able to deliver messages clearly and listen well, though, is being able to maintain healthy boundaries around communication. While not all clients will need clear boundaries, it’s important to have them in place…

Is Your Body Language Supporting Your Communication?

When we think about communication, verbal and written communication tend to be the first forms that come to mind. But these aren’t the only way we communicate. Though we’re not always aware of it, our body language plays a significant role in our communication as well. It’s important to think about this in two ways….

What Makes an Effective Email?

No matter what kind of professional you are, chances are you send your fair share of emails. For such a common mode of communication, we rarely take the time to learn how to make it effective. Think about your own inbox. Some emails grab your attention and tell you what you need to know, while…

Keeping Your Online Communication Skills Strong

In our world today, online communication skills are essential. While in some cases, in-person communication skills translate to online ones, there are some specific areas you want to focus on when it comes to communicating online. Online communication refers to exchanges like emailing and Facebook messaging, but it also includes content you share that contributes…

How to Bring Your Business Conversations to the Next Level

Whether you’re talking with prospective clients, a new business partner, or your coworkers, business conversations are full of potential. If we have strong communication and conversational skills, we can harness that potential and maximize the interactions. On the other hand, subpar conversations can lead to countless missed opportunities. If you want to bring the value…

Networking Mindsets for Greater Success

What makes some people great networkers while others seem to struggle? They may be going to the same events, even meeting the same people, but one gets more positive results than the other. Often, the difference isn’t so much in what they’re doing but in what they’re thinking. Our mindsets about networking can significantly impact…

The Most Overlooked Aspect of Great Communication

This week, I wanted to dive into an often-overlooked area of communication. When we talk about communication skills, we tend to focus on what we say and how we say it. We think about things like clarity, tone, and brevity. These things are absolutely important, but if we don’t balance them with other important aspects,…

The Importance of Building Strong Communication Skills

We’ve been focusing on time-management and productivity strategies in this blog for a while now, and this week, we want to shift gears a bit to an equally important subject area — communication skills. Going forward, we’ll be sharing thoughts on all things communication, and this week, we wanted to dive into why these skills…

Time Management Tips for Social-Media Marketing

Social media and digital marketing are undeniably essential for any business to thrive and compete. It has truly become the fastest form of advertising; everything is constantly being updated and changed. As a social media manager, no matter the time of the day or week, there is always more that can be accomplished. Social media moves…