Ibis Insider

Ibis Insider is where thought leaders, industry experts, and Ibis staff come to leave you their best thoughts on Internet marketing.

Take your time browsing, get lost in the thoughts, and when you come up for air we all sincerely hope that you’re inspired with some great ideas to take and make your company better.

3 Internet Marketing Changes in 2016

When it comes to Internet marketing, change is the most constant thing. It seems like every time you turn around, someone is tweaking something that impacts your workflow. Social-media companies are changing the preferred size of their images, a new network comes into existence (or loses relevance), new workflow startups gain traction. It’s always something….

Some Business Advice; Nothing Good Requires Zero Effort

I’m not normally one to give unsolicited business advice, but I’ve been thinking about this enough lately that it’s almost become a mantra: nothing good requires zero effort. Okay, maybe not quite a mantra, because that sounds a tad obsessive. But, I have been thinking about the phrase quite a bit, and it’s applicable to…

5 Reasons to Consider Direct Messaging

Engagement is probably the most important word in marketing today. It’s also overused and poorly understood on a lot of levels. How do you measure engagement and interest? Even Facebook questions the metrics designed to answer these questions. Nate Elliott, VP and Principal Analyst at Forrester Research, published a report called Stop Measuring Engagement. The…

4 Mortgage CRM Systems (+1)

A good CRM system (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is a central repository for the company’s data input from the front lines, and in many cases can have more influence on the company and its organization than any other system, person or…

Google+, +Post = Good Google Advertising

Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…

Blogging Ideas: Select The Best Topic for Your Business Blog

Welcome to part 2(b) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog! The Guide is broken down into four parts: Understanding Your Business and Your Customers Picking A Topic for Your Blog (A Good One!) Creating (and Maintaining) A Publishing Schedule Creating A Promotion Plan Part 2(a) was back…

Is LinkedIn Advertising Right For You?

Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…

Blog Ideas: Picking A Topic for Your Blog (A Good One!)

Welcome to part 2(a) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog. Unlike the many, cursory articles out there on how to start a blog, our intent is a little different. We’re diving deep to give you a real step-by-step guide to get you to success. The Guide is…