Ibis Insider

Ibis Insider is where thought leaders, industry experts, and Ibis staff come to leave you their best thoughts on Internet marketing.

Take your time browsing, get lost in the thoughts, and when you come up for air we all sincerely hope that you’re inspired with some great ideas to take and make your company better.

Keeping the Balance

The work-life balance, that is. I know the phrase gets a lot of buzz, but as a busy professional (and a busy human), I think it deserves attention. I think this idea resonates with so many of us because we know what a delicate and sometimes difficult balance it can be to maintain. We want…

Why Building a Strong Brand Can Help You Build a Strong Team

You want top candidates knocking at your door, acing the interview process, and sticking around as high-performing employees. So, what does your brand have to do with this? A lot. At its foundation, your brand is the perception that you create for your company. When it comes to attracting and appealing to top talent, that…

Multitasking: Time-Management Friend or Enemy?

If you’re reading this, perhaps you’re looking for ways to become more efficient, to work smarter, and to better manage your time. If any of these goals apply to you, improving your time-management skills is possible if you get intentional with how you utilize your time. Consider some of the busiest people you know —…

Building Your Team: 6 Tips to Strengthen Office Culture

When candidates are considering your company, it’s not just titles and numbers they’re interested in. Top candidates may receive multiple job offers and have several options to choose from. For many candidates, they’re looking to the culture within the office to determine if they’d be happy there day to day and to see if they’d…

5 Tips for Time-Management Success

With only so many hours in a day, it’s no surprise that busy professionals are often on the lookout for better ways to manage their time. With the typical 40+-hour workweek being challenged by ideas of working smarter, not harder (or longer), time-management skills are taking the forefront. When you know how to manage your…

3 Internet Marketing Changes in 2016

When it comes to Internet marketing, change is the most constant thing. It seems like every time you turn around, someone is tweaking something that impacts your workflow. Social-media companies are changing the preferred size of their images, a new network comes into existence (or loses relevance), new workflow startups gain traction. It’s always something….

Some Business Advice; Nothing Good Requires Zero Effort

I’m not normally one to give unsolicited business advice, but I’ve been thinking about this enough lately that it’s almost become a mantra: nothing good requires zero effort. Okay, maybe not quite a mantra, because that sounds a tad obsessive. But, I have been thinking about the phrase quite a bit, and it’s applicable to…

5 Reasons to Consider Direct Messaging

Engagement is probably the most important word in marketing today. It’s also overused and poorly understood on a lot of levels. How do you measure engagement and interest? Even Facebook questions the metrics designed to answer these questions. Nate Elliott, VP and Principal Analyst at Forrester Research, published a report called Stop Measuring Engagement. The…