How Often Should I Post on Social Networks?

How often should I post on social-networks? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be different. [...]

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Mortgage Regulations 2015: The final chapter (?)

Approved.  Not Approved.  What happens before that stamp is inked and pressed involves a bit more than a stamp and ink. Myriad regulations have already been conceived, debated, negotiated, and implemented. And as the center piece for real estate transactions, Loan Officers are the often the point on which regulations are focused.  Many regulations came [...]

Google+ — Step 2

Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for [...]


Loan Officers: How to Attract Prospects & Win Clients

Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations [...]

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The Demographics of Social Media

Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media? [...]

Networking Strategies for Better Business