As we sit here at the beginning of 2016, I’m mindful of the fact that last year I spent too much time down in the dirt, and not enough time up in the clouds. To be sure, every executive needs to remain firmly grounded, and have a good understanding of what the business is doing,…
If you’re a regular reader of this blog, then you’ve undoubtedly noticed two things: first, we’ve been quiet for a while; and second, things look a little different around here. Actually, a lot different. Rest assured, you’re not imagining things. You also may have noticed that this is the second time in a year we’ve…
Welcome to part 2(b) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog! The Guide is broken down into four parts: Understanding Your Business and Your Customers Picking A Topic for Your Blog (A Good One!) Creating (and Maintaining) A Publishing Schedule Creating A Promotion Plan Part 2(a) was back…
Welcome to part 2(a) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog. Unlike the many, cursory articles out there on how to start a blog, our intent is a little different. We’re diving deep to give you a real step-by-step guide to get you to success. The Guide is…
If you own your own business, or are thinking of starting your own business, perhaps you’ve heard that you should have a blog. Maybe you’ve even gone so far as to go over to WordPress.com or Medium or Tumblr and get an account. Maybe you’ve even written a post or two. No matter where you…
Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until…